Gambling has reached such great heights that so many people today are frequently on the prowl for New Bookmakers for Architecture Award prize betting.
However, the assumption that such betting activities are new is false. While sports betting still dominates the arena, people have been betting on the arts for years. Back in 2016, bookmakers were so loud in their conversation regarding the odds of Brie Larson receiving an Oscar nomination that they even attracted coverage from mainstream media.
If you go even further back, you will hear stories of Ladbrokes, a horse racing club whose bookmaker made the headlines for accepting bets regarding the next leader of the conservative party in the UK. That was in 1963.
People know William Hill for the bookmaker’s active role in the sports betting landscape. But decades earlier, they paid out one hundred thousand pounds after accepting odds of 1000-1 that a man would walk on the moon.
From science to the arts, movies, and television, nothing is off limits for gamblers. Not even architectural prizes are safe.
The Stirling Prize is an architectural award gifted to architects whose new buildings in the UK made a significant contribution to the advancement of architecture. In 2018, the nominees included Storey’s Field Community Center and Nursery, Bushey Cemetery and Bloomberg.
And you might be surprised by the interest this prize attracted from betting enthusiasts. Bookie’s favored Storey’s Field Community Center because MUMA’s architecture had been so vociferously praised.
But some bookies also thought that Bushey cemetery had a decent shot of winning because it was the first cemetery ever to receive the Stirling Prize’s attention. And then there was Bloomberg which had the lowest odds, and yet some bookies believed that it had a decent chance of delivering an unexpected upset.
Now of course, even if you love architecture, the betting activity surrounding the Stirling Prize might have passed you by primarily because the award prioritizes projects in the UK.
But you couldn’t have missed the hullaballoo surrounding the Pritzker Architecture Prize. The Pritzker Prize is awarded to architects whose work displays a combination of talent and vision.
Winners receive a $100,000 check and a certificate, not to mention a medallion.
For a while in 2018, there was some talk of Irish Architecture emerging to sweep the odds for the Pritzker Prize. This enthusiasm was probably generated by Sheila O’Donnell.
She won the WIA (Women in Architecture) Award in 2019. The Irish star beat out three other finalists to clinch the award. One of the jury members who awarded Sheila the WIA is Martha Thorne, Pritzker prize Chief.
Some people thought that it said good things about Sheila’s future that Martha was so thoroughly impressed by the first phase of her limestone clad teaching building.
It is too late for Sheila to take the Pritzker award in 2019. It was already awarded to Arata Isozaki. He was commended for fusing Eastern and Western architecture. But the chances of Sheila and other proponents of Irish architecture eventually taking the Pritzker prize home at some point in the future are quite high.
You can assume that the people at William Hill, 1XBet, Bet365, BetClic are watching Sheila very closely.